BOAT’S FUELED. COOLER’S PACKED.

What took you so long?

WELCOME BACK.

River Rat is built for adults
who love life on the water.

Are you 21 or older?

MAYBE LATER.

Please enjoy responsibly. Adults 21 and older.

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THE River Rat Co. ™
THE DOCK SHOP OUR STORY COMING SOON FOLLOW CONTACT
SHOP
THE DOCK SHOP OUR STORY COMING SOON FOLLOW CONTACT

FLORIDA RIVER LIFE · EST. 2026

THE REAL WORLD
CAN WAIT.

Find some water. Find your people. Stay one more hour.

SHOP THE DOCK WELCOME BACK ↓
FLOAT · SIP · REPEAT

THE DOCK SHOP

WEAR THE WEEKEND.

Shirts, hats, signs, and dock gear for people who already know that “one more hour” is never one more hour.

OPEN THE SHOP

Weekend may last longer than advertised.

Weathered River Rat Co. sign reading Shop the Dock, Gear, Goods, Weekends
Randy, The River Rat Co. mascot, leaning on a dock post
RANDY · ALREADY WAITING AT THE DOCK

WELCOME BACK

IT ISN’T ABOUT ESCAPING LIFE.

It’s about remembering how to live it.

Morning launches. Old boats. Good friends. A cooler that somehow never seems empty. The place where somebody always says, “One more hour.”

The River Rat Co. exists to remind you of a place you’ve already been—or a place you never wanted to leave.

Tomorrow can wait.

DOCK NOTICE

SOMETHING BIG
IS COMING.

The dock is getting ready for something new. We are not saying much yet—but if you want the first word when it drops, get on the list.

DOCK NOTICE

GET THE FIRST ROUND OF NEWS

JOIN THE DOCK LIST.

Dock updates, new gear, and first word when the big news is ready. No daily nonsense.

No spam. Just dock updates and occasional bad decisions. Unsubscribe anytime.

FOLLOW THE CREW

MEET US AT THE DOCK.

New gear, dock stories, and whatever Randy gets into next.

INSTAGRAM @theriverratco TIKTOK @theriverratco FACEBOOK @officialtheriverratco

LIVE FROM THE DOCK

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QUESTIONS · EVENTS · WHOLESALE HOLLER
FROM THE
DOCK.
JACKSONVILLE, FLORIDA

CONTACT THE CREW

SEND A MESSAGE.

Merchandise, events, wholesale, media, or general dock business. Keep it simple and we will do the same.

Prefer regular email? crew@theriverratco.com

THE RIVER RAT CO.™ Jacksonville, Florida

SEE YOU AT THE DOCK, BABY.

TOMORROW CAN WAIT.
21+ · Please enjoy responsibly. © 2026 The River Rat Co.™